Examining collaborative supply chain service technologies: a study of intensity, relationships, and resources

R. Glenn Richey Jr, Mert Tokman, Vivek Dalela

Journal of the Academy of Marketing Science · 2010 · Volume 38 · Issue 1

Abstract

Technology has the ability to heavily influence marketing and supply chain theory and practice. This research incorporates a two-study approach to examine the impact of collaborative supply chain technologies on retailer logistics service and financial performance, and ultimately on the overall performance of the partnership. In this study we discover dynamic interactions between collaborative technology categories, relationship quality, resource complementarity, and performance. The results support the importance of collaborative technologies, the role of different degrees of partnering, and the need for a better understanding of firm and partner performance. Ultimately, this study creates a foundation for future research across the domains of marketing and supply chain management incorporating the resource based view of technology and service-dominant logic.

Keywords

Communication, Customization, Data storage, Performance, Relationship quality, Resource complementarity, Technological categories, Technology

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