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Sheth foundation award

Journal of the Academy of Marketing Science · 2009 · Volume 37 · Issue 3

DOI: 10.1007/s11747-009-0145-1

Abstract

The following article has won theSheth Foundation Best Paper Awardfor Volume 36 (2008) of theJournal of the Academy of Marketing Science. It was chosen for the award by a vote of the members of the Editorial Review Board.

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