JAMS2010–2015: literature themes and intellectual structure

Journal of the Academy of Marketing Science · 2015 · Volume 43 · Issue 6

Abstract

This issue of theJournal of the Academy of Marketing Science(JAMS) is the final of my term as editor of the journal, although the next several issues will contain articles accepted during my time as editor. It has been a privilege to continue my predecessors’ editorships, most immediately following David Stewart, and to now hand over the reins to Robert Palmatier, as my editorial successor. This editorial is a brief account of myJAMSeditorial experiences and statistics, along with an overview of literature themes and the intellectual structure of the 2010–2015 articles inJAMS.

Keywords

Marketing literature, Intellectual structure

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