Editorial: the past, present, and future ofJAMS

Abstract

A new editor’s first editorial is a time to reflect on the journal’s past and future. As I begin my first year as editor-in-chief (EIC) of theJournal of the Academy of Marketing Science(JAMS), I want to take this occasion to thank Tomas Hult for his significant contribution toJAMSover his six-year term. In addition to moving from four to six issues per year and raising theJournal’s impact—as discussed next in the “State of the Journal” section—he personally processed more than 3000 papers as EIC. These are some big shoes to fill. But with this editorial, I attempt to start making my contributions as EIC, by (1) providing a snapshot ofthe state of the journalacross multiple dimensions, (2) describing the journal’snew review process, and (3) commenting onthe future of the journalin the form of some editorial initiatives.