Improving publishing success atJAMS: contribution and positioning

Abstract

After finishing my first year as Editor-in-Chief (EIC) of theJournal of the Academy of Marketing Science(JAMS) and accepting more than 40, while rejecting nearly 500, manuscripts, I have realized that there are many good ideas and datasets that never make it through the review process for a specific set of reasons. With this editorial, I describe some of the most common reasons and challenges, offer some insights on how to avoid these problems (or resolve them when they occur), and thereby suggest some guidelines for enhancing contributors’ publishing success withJAMS. Historically, we have published about 45–48 papers each year; our editorial objective is to increase this number to 60 articles. In support of this goal, we are pursuing several options, including (1) publishing more editorials and commentaries (e.g., Hamilton2016; Houston2016; Moorman2016), (2) hosting more special issues, (3) increasing efforts to increase widespread recognition ofJAMS(e.g., recent addition toFinancial Timesjournal list), and (4) enacting a dedicated push to feature underrepresented, substantive domains (e.g., services, consumer-based strategy) and geographies (e.g., Europe and China), such as through Thought Leaders’ Conferences.