The entrepreneur's character, life issues, and strategy making

Abstract

Although entrepreneurs seem to engage little in formal planning, strategy in entrepreneurial firms can exhibit identifiable patterns over time. The strategic orientations of such firms are particularly likely to reflect the priorities of their entrepreneurial CEOs. While researchers have looked at entrepreneurial traits in order to explain business start-ups and generic strategies, little attention has been paid to possible interactions between entrepreneurs' personal characteristics and the strategic options they choose to pursue. This study links entrepreneurs' strategy-making processes to their life issues, legacies of their past histories. Its finding suggests that an entrepreneurial firm will consistently pursue the strategic directions that most reflect the entrepreneur's set of life issues.