Say the right thing: Apologies, reputability, and punishment

Abstract

This research investigates how and when apologies work. Findings from three studies suggest that apologies influence punishment decisions, but not by reducing concerns about recidivism or perceptions of bad intentions. The extent to which future expectancies or perceived intent mediates the effects of apologies on punishment depends on the offender's reputability. However, the perceived appropriateness of the response fully mediates the effect of apologies on punishment, regardless of the offender's reputability. Overall, the findings suggest that saying the right thing helps those who do the wrong thing, but not by influencing others' beliefs about their past intentions or future behaviors.