Bibliometric reflections on the history of consumer research†

Journal of Consumer Psychology · 2010 · Volume 20 · Issue 3

DOI: 10.1016/j.jcps.2010.06.002

Abstract

This article analyzes citation data for over 7000 articles published in theJournal of Marketing,Journal of Marketing Research, andJournal of Consumer Researchbetween 1936 and the end of 2009 to address five questions relating to the history of consumer research: What types of articles have been influential in consumer research? Does consumer research have sleeping beauties and shooting stars? How do consumer researchers achieve impact? Has consumer research become more or less influential over time? And finally, how much do older articles inform current consumer research?'

Keywords

History of consumer research, Citation analysis

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