Bringing relationships into consumer decision-making

Jeffry A. Simpson, Vladas Griskevicius, Alexander J. Rothman

Journal of Consumer Psychology · 2012 · Volume 22 · Issue 3

DOI: 10.1016/j.jcps.2012.05.004

Abstract

The primary purpose of our target article was to stimulate further interest in and research on consumer decision-making in close relationships. In this response, we discuss some of the major comments provided by each set of commentators by highlighting their main points, clarifying some misconceptions, and explaining why our dyadic framework is a logical starting-point for research on how relationships affect consumer decisions.

Keywords

Consumer behavior, Relationships, Attitudes, APIM (Actor-Partner Interdependence Model)

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