Refining the dual-process theory of preference construction: A reply to Gawronski, Martin and Sloman, Stanovich, and Wegener and Chien
Journal of Consumer Psychology · 2013 · Volume 23 · Issue 4
DOI: 10.1016/j.jcps.2013.05.005
Abstract
Our target article proposed a dual-system framework for understanding context and task effects in choice. In this summary, we address the major points made by each set of commentators and, building on their suggestions, define a more precise dual-system theory of preference construction. We also propose some avenues for future research on a broader dual-system approach to understanding choice.
Keywords
Preference construction, Dual-process, Dual system, Context effects, Choice
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