Acts of emptying promote self-focus: A perceived resource deficiency perspective
Liat Levontin, Danit Ein-Gar, Angela Y. Lee
Journal of Consumer Psychology · 2015 · Volume 25 · Issue 2
DOI: 10.1016/j.jcps.2014.08.001
Abstract
No one likes feeling empty. When people feel empty they seek replenishment, which usually takes the form of increased self-focused behaviors that provide value to the self and decreased other-focused behaviors that provide value to others. This research demonstrates how exposure to the concept of emptiness by simply performing or observing acts of emptying (vs. filling or control) of a glass vase, coat pockets, a glass jar, or a duffle bag triggers the cognitive metaphor of resource deficiency. The resource deficiency metaphor in turn leads people to engage in self-focused behaviors such as eating candy or planning a dream vacation and to disengage from other-focused behaviors such as donating to charities or helping others.
Keywords
Emptying, Resource deficiency, Donations, Self-focus, Pro-social behaviors
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