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Leverage and strategic preemption: Lessons from entry plans and incumbent investments

J. Anthony Cookson

Journal of Financial Economics · 2017 · Volume 123 · Issue 2

DOI: 10.1016/j.jfineco.2016.11.005

Abstract

This paper empirically investigates the effect of leverage on strategic preemption. Using new data on entry plans and incumbent investments from the American casino industry, I find that high leverage prevents incumbents from responding to entry threats. Facing the same set of entry plans, low-leverage incumbents expand physical capacity (by 30%), whereas high-leverage incumbents do not. This difference in investment matters because capacity installations preempt eventual entry. Stock market reactions to withdrawn plans imply that effective preemption increases incumbent firm value by 5%. My findings suggest that leverage matters for industry composition, not just firm-level investment.

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