Build-to-order and just-in-time as predictors of applied supply chain knowledge and market performance
William J. Christensen, Richard Germain, Laura Birou
Journal of Operations Management · 2005 · Volume 23 · Issue 5
DOI: 10.1016/j.jom.2004.10.007
Abstract
The research increases our understanding of a build-to-order supply chain (BOSC) by examining the effects of two distinct yet related strategies on applied supply chain knowledge and market performance: a build-to-order (BTO) and a just-in-time (JIT) strategy. The results show that a BTO strategy positively affects market performance through its influence on the application of supply chain knowledge downstream with customers. Although a JIT strategy does affect the upstream application of knowledge with suppliers, the latter does not predict market performance. Theoretical and managerial implications are presented.
Keywords
BOSC, JIT, BTO, Supply chain knowledge, Market performance
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