Toward a theory of competencies for the management of product complexity: Six case studies
David J. Closs, Mark A. Jacobs, Morgan Swink, G. Scott Webb
Journal of Operations Management · 2008 · Volume 26 · Issue 5
DOI: 10.1016/j.jom.2007.10.003
Abstract
Business units in six Fortune 500 companies were studied to develop better understanding regarding drivers of product portfolio complexity and the means to manage them. Our research focuses on identifying important competencies for managing product portfolio complexity and on the development of appropriate theoretical explanations. We found three important competencies: product/technology portfolio strategy, organization and governance regarding complexity decisions, and product design and decision support systems. We explicate these competencies using a socio-technical systems theoretical perspective. Our findings provide the basis for a model describing the impact of complexity and complexity management on business unit profitability.
Keywords
Marketing–operations interface, Design–operations interface, Complexity, Product development, Socio-technical systems theory, Case study
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