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Gambling on Crypto Tokens?

Sudheer Chava, Fred Hu, Nikhil Paradkar

Journal of Financial and Quantitative Analysis · 2025 · Volume 60 · Issue 6

DOI: 10.1017/S0022109024000681

Abstract

We proxy retail investor attention through Google Trends and find that fungible and non-fungible crypto tokens generate greater attention from high-gambling propensity regions. Crypto attention is higher during bubble-like episodes in the crypto market and for more lottery-like tokens. Moreover, retail crypto attention decreases after sports gambling is legalized. Higher token attention is associated with more contributors and higher fundraising. However, consumer credit default rates spike after periods of high crypto attention, but solely in the subprime segment. Overall, our findings suggest that gambling preferences strongly predict retail investor interest in the crypto market.

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