Ethical Aspects of Sponsorship
Journal of Business Ethics · 1998 · Volume 17 · Issue 9
Abstract
The paper regards sponsorship as an agreement, in which the sponsor undertakes an action with economic nature for the sake of a sponsored subject. Typical cases related to unethical conduct of sponsors and subjects are described, as well as some social contexts of sponsorship and its influence on the public opinion.
Keywords
Economic Growth, Social Context, Public Opinion, Typical Case, Unethical Conduct
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