Ethical Standards in Advertising: A Worldwide Perspective
Maria Cecilia Coutinho de Arruda, Marcelo Leme de Arruda
Journal of Business Ethics · 1999 · Volume 19 · Issue 2
Abstract
An empirical study indicates how close advertisers from all the continents have been from the natural law and other fundamental moral principles. In their professional activities, many advertisers assumed the philosophical relativism as the framework for fundamental concepts. The ethical problems have not been equated with objectivity and the realist approach is appointed as a solution.
Keywords
Moral Principle, Economic Growth, Empirical Study, Ethical Standard, Fundamental Concept
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