Buyer response to variations in product information load

Abstract

Conducted a field experiment to examine whether load variations in product information displayed at 2 supermarkets affected consumer information use. The sales of 6,000 packages of the products over a 2-wk period were traced through computerized scanner checkouts. Signs had different numbers of nutritional cues for products with different numbers of brands. Although results show that the signs altered brand choices toward better performing brands, these choices were unrelated to variations in information load. (18 ref) (PsycInfo Database Record (c) 2025 APA, all rights reserved)