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Consumer attitudes toward auto versus public transport alternatives

Paine, Frank T., Nash, Allan N., Hille, Stanley J., Brunner, G. Allen

Journal of Applied Psychology · 1968 · Volume 53 · Issue 6

DOI: 10.1037/h0028670

Abstract

Conducted 2 pilot studies of consumer attitudes toward auto vs. public transport modes in Baltimore, Maryland, and Philadelphia, Pennsylvania (N = 550 and 471, respectively) using a quasi self-administered Likert-scaled questionnaire. Results indicate a consistently favorable preference for auto over a wide range of mode attributes but with marked differences in magnitude of preference between attributes. Significantly different patterns were found between inner-city and suburban preferences. Implications for changing mode-use patterns are discussed. (PsycInfo Database Record (c) 2025 APA, all rights reserved)

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