An examination of the relationship between the accuracy and favorability of ratings

Abstract

Administered a scale to 68 senior marketing students, who rated the prospecting ability of a life insurance agent on 7 videotaped telephone approaches. 3 randomly selected subgroups were given different background information about the agent. It was found that induced mental sets varied significantly in terms of favorability. A differential accuracy phenomenon (dap) was the only significant source of variance. However, neither the dap nor the overall accuracy of ratings was related to the favorability of s's general impression of the ratee. Findings make suspect the current practice of operationalizing leniency error by means of the average level of favorability of global ratings. (PsycInfo Database Record (c) 2025 APA, all rights reserved)