A consumer profile analysis of the self-service gasoline customer

Abstract

Interviewed 50 drivers at self-service gasoline stations and another 50 drivers at nearby conventional service stations about reasons for choosing this type of station; questions also included items from the Rokeach Dogmatism Scale. Response differences between these 2 samples confirm the predictions that the self-service customer would have an economic shopper orientation, that he would have the characteristics of people who are innovators in new product use, and that he would be less dogmatic in his thought processes. (PsycInfo Database Record (c) 2025 APA, all rights reserved)