Relationship between consumers' category width and trial of new products: A reappraisal

Abstract

An earlier study conducted in 1973 by J. H. Donnelly et al (see record 1974-01939-001 ) concluded that an individual's breadth of categorization was related to his purchase of new products. Questions are raised about how the products studied were selected, choice of Ss, and the measure of association used. It is argued that the original conclusion is weakly supported. (PsycInfo Database Record (c) 2025 APA, all rights reserved)