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A psychological investigation of a group of demographic, personality, and behavioral variables as they relate to viewing educational television

Evans, Richard I.

Journal of Applied Psychology · 1960 · Volume 45 · Issue 1

DOI: 10.1037/h0040123

Abstract

42 frequent and 72 nonviewers were interviewed by 6 trained interviewers using a questionnaire composed of fixed-alternatives, general open-end, and projective questions. They did not differ with respect to occupation, income, sex, race, or personality factors. Time spent in viewing reaches its peak after 50. "Our findings indicate that frequent viewers discuss and act upon ideas and information gained from educational television programs." From Psyc Abstracts 36:02:2KC25E. (PsycInfo Database Record (c) 2025 APA, all rights reserved)

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