Scaling preferences for television shows

Abstract

The constant-sum method of psychological scaling was applied to the problem of determining scale values for the dimension of liking for 18 television shows. 2 groups (N = 376 and 384) of relatively homogeneous Ss were employed. Groups came from different geographical areas. Stability of stimulus scale values is demonstrated when each group is divided into 2 samples and scales determined for each sample. Scales from the 2 groups are compared, and correlations are determined between CSM scale values and commercial survey ratings. (PsycInfo Database Record (c) 2025 APA, all rights reserved)