Prediction of consumer purchase and the utility of money

Abstract

Differential preference for a group of competing consumer goods and indices of popularity of prices were studied using a model evolved from 1 presented by Thurstone. A rating scale was mailed to 430 faculty members of the University of Chicago; 69% were returned. There was a disposition away from the cheapest meal. Restrictions for application of the method were discussed. (PsycInfo Database Record (c) 2025 APA, all rights reserved)