Identification of cola beverages

Abstract

An attempt was made to overcome certain methodological inadequacies of earlier studies in determining whether cola beverages can be identified on the basis of taste. Some 79 Ss completed questionnaires on their cola drinking habits and brand preferences, then were tested individually on samples of cola beverages presented under methods of paired comparisons. Significant chi square values were obtained for Coca Cola and Pepsi Cola, due to the large number of correct identifications for these brands. Correct identification of Royal Crown, however, did not differ from chance expectancy. No significant relationship was found between ability to identify cola beverages and degree of cola consumption; nor were Ss any better at identifying their "regular" brand than they were other brands. (PsycInfo Database Record (c) 2025 APA, all rights reserved)