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Intraindividual differences in sensory channel preference

Kay, Brain R.

Journal of Applied Psychology · 1957 · Volume 42 · Issue 3

DOI: 10.1037/h0042439

Abstract

262 students were tested on ability to remember pairs of associated words, in lists presented visually and audibly. There was a significant difference in mean recall in favor of visual presentation, but there were extreme people who favored auditory over visual presentation (as well as the reverse.) (PsycInfo Database Record (c) 2025 APA, all rights reserved)

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