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Experimental manipulation of the halo effect

Johnson, Donald M., Vidulich, Robert N.

Journal of Applied Psychology · 1955 · Volume 40 · Issue 2

DOI: 10.1037/h0042887

Abstract

To test the hypothesis that halo effect is a judgmental error rather than the effect of objective correlation of traits, one group (N = 18) rated 5 noted individuals, one individual per day on all of 5 traits, while another group (N = 18) rated all 5 individuals on one trait per day. The authors state that the results prove that halo is in part a phenomenon of judgment. (PsycInfo Database Record (c) 2025 APA, all rights reserved)

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