An experimental investigation of subliminal perception

Abstract

Does subliminal perception really work? 2 groups of Ss enrolled in a sales and advertising class at Purdue University were used as a control group and an experimental group. A film and a questionnaire were used. The chi square technique was used in comparing the experimental and control group data. "If subliminal perception occurred, it did not affect questionnaire responses… . The burden of proof is placed on those who insist that subliminal perception is capable of influencing behavior." (PsycInfo Database Record (c) 2025 APA, all rights reserved)