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Two experiments showing the effect of the interviewer's racial background on responses to questionnaires concerning racial issues

Athey, K. R., Coleman, Joan E., Reitman, Audrey P., Tang, Jenny

Journal of Applied Psychology · 1959 · Volume 44 · Issue 4

DOI: 10.1037/h0043697

Abstract

4 interviewers, 2 Caucasian, 1 Negro and 1 Oriental, asked questions in interviews with householders and college-campus passersby. In 1 experiment, 50 respondents were questioned by each of 2 interviewers; in the other, each of 2 interviewers questioned 25 freshmen, 25 seniors, and 25 house-owners. "Both the Oriental and Negro interviewers found that people were sensitive to their racial origin… . [Respondents] scaled down their expressions to avoid embarrassing the interviewer of the minority race and to protect the 'conversational bridge.' " (PsycInfo Database Record (c) 2025 APA, all rights reserved)

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