Scholion.ai

The effect of display width in merchandising soap

Harris, Douglas H.

Journal of Applied Psychology · 1957 · Volume 42 · Issue 4

DOI: 10.1037/h0044423

Abstract

3 Indiana supermarkets were used for selection by 90 shoppers. Increase in display width did not increase choice of that product under self-service conditions. (PsycInfo Database Record (c) 2025 APA, all rights reserved)

Enable JavaScript for citation tools and additional paper interactions.