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Differential interest patterns in salesmen

Witkin, Arthur A.

Journal of Applied Psychology · 1955 · Volume 40 · Issue 5

DOI: 10.1037/h0045372

Abstract

Significant intergroup differences on 7 of the scales of the SVIB were found among 3 types of salesmen (specialty salesmen, route salesmen, sales engineer—each n = 100); common characteristics were found for 5 of the scales. "The results of this study support the trend away from the concept of salesmen in general toward the concept of special sales occupational groups." (PsycInfo Database Record (c) 2025 APA, all rights reserved)

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