Relationship of the Guttman components of attitude intensity and personal involvement

Abstract

"A random sample of 388 residents of a central Pennsylvania community were surveyed regarding their attitudes toward a local company. Guttman scaling techniques were applied, and a six-item scale of 'general attitude' resulted, with a reproducibility of .88… . those respondents most involved in their attitudes toward the company were on the average the most and least favorable in their attitudes. There was a very significant, although not extremely high, positive relationship between the intensity of the attitudes expressed and personal involvement in the attitudes toward the company." These findings were contrary to a theory by Guttman (see 29: 2325). (PsycInfo Database Record (c) 2025 APA, all rights reserved)