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Preferences for letters of the alphabet

Mecherikoff, Michael, Horton, David L.

Journal of Applied Psychology · 1958 · Volume 43 · Issue 2

DOI: 10.1037/h0049029

Abstract

"To determine whether or not consistent preferences for letters of the alphabet exist in the populations, and to identify pairs of letters which have equal preference value, seven letters presented pair-wise in all possible combinations to 182 students (138 males, 44 females) at the University of Minnesota. Only seven letters were used in order to reduce the Ss' task, these seven being chosen on the basis of two preliminary studies as having the least likelihood of being different from each other in appeal. By lowering the significance level of the statistical test, a few pairs can be found for which the probability is high that they are nearly equal. The following pairs showed a preference for the letter listed first at the 1% level: SK, SG, SP, ST, GK." (PsycInfo Database Record (c) 2025 APA, all rights reserved)

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