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Subliminal perception: Some negative findings

Calvin, Allen D., Dollenmayer, Karen S.

Journal of Applied Psychology · 1958 · Volume 43 · Issue 3

DOI: 10.1037/h0049107

Abstract

"Sixty female undergraduates served as Ss in a study designed to investigate subliminal perception. Speed of stimulus presentation and knowledge of results were varied in a three by two factorial design. No evidence of subliminal perception was obtained. Implications of these findings were discussed." (PsycInfo Database Record (c) 2025 APA, all rights reserved)

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