An adjective check list for the study of "product personality."

Abstract

An adjective check list designed for survey use in the study of "product personality" is described. The list, containing 108 words, was given to 100 undergraduates, using a forced-choice presentation scheme, to identify stereotypes associated with the owners of well-known automobiles. (PsycInfo Database Record (c) 2025 APA, all rights reserved)