Review of Color in business, science
Journal of Applied Psychology · Volume 37 · Issue 2
Abstract
Reviews the book, Color in business, science, and industry by D. B. Judd (see record 1953-00126-000 ). The measurement and specification of color have undergone great advances during the past thirty years. This book should prove a fruitful venture because, during the period of maximum development in colorimetry, the author has become an outstanding authority and has held a strategic position at the National Bureau of Standards. The scope of the book is broad and records everything that has appealed to the writer as pertinent or interesting in respect to color. Part I is a compilation of "basic facts" which have entered into the author's thinking on the subject. In Part II we have the meat of the book under the title "Tools and Technics" of colorimetry. It occupies some two-thirds of the text and gives precise and comprehensive information needed to carry out measurements of color and to specify them in one of the alternative systems of notation. The reviewer considers this work one of the outstanding presentations of colorimetry, one that may very well become the standard reference in the field. (PsycInfo Database Record (c) 2025 APA, all rights reserved)
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