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Attitude measurement and the comparison of generations

Kirkpatrick, Clifford, Stone, Sarah

Journal of Applied Psychology · 1934 · Volume 19 · Issue 5

DOI: 10.1037/h0049641

Abstract

The concept of attitude has for many years played an important part in sociological theory and in recent years there has been a distinct trend toward a quantitative study of social attitudes. This article examines both critically and constructively some of the assumptions and methods that are involved in the attitude testing movements and comparisons between generations. (PsycInfo Database Record (c) 2025 APA, all rights reserved)

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