Review of Say it with figures

Abstract

Reviews the book, Say it with figures by Hans Zeisel (1947). This book deals with methods for handling questionnaire data of the sort obtained in attitude, opinion, and consumer research. The book is unique, has an excellent selection of topics, and overlaps zero with the usual statistics book. In fact, it isn't statistics at all, but rather is common sense and a little arithmetic. Zeisel demonstrates his points with abundant research findings from the files of the Bureau of Social Research, from advertising, and from public opinion results. It is a most welcome and needed addition to the literature. (PsycInfo Database Record (c) 2025 APA, all rights reserved)