Review of How to use psychology for better advertising

Abstract

Reviews the book, "How to use psychology for better advertising," by M. S. Hattwick (see record 1951-02112-000 ). In a stimulating and entertaining book Dr. Hattwick shows that the application of the findings of psychology can lead to the successful practice of advertising. Although the book is written in popular, almost telegraphic style, the author includes countless experimental studies and carefully chosen illustrations to indicate the fruitful utilization of scientific methods in a field which is still fluid in terms of methodology as well as findings. All in all Dr. Hattwick's book should be highly appreciated by the practical advertiser who is not familiar with the contributions of psychology to the knowledge in his field; the teacher of psychology will find it very useful as an up-to-date basic text, provided he presents some of the theoretical material from other sources. (PsycInfo Database Record (c) 2025 APA, all rights reserved)