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Answer to Bernard's Critique of Rock's "A Sales Situation Test"

Rock, Milton L.

Journal of Applied Psychology · 1951 · Volume 36 · Issue 2

DOI: 10.1037/h0050269

Abstract

Comments on an article by Bernard (see record 1953-00703-001 ) in which Bernard criticizes Rock's "Sales situations test" saying that items in this test are similar to items in a "sales sense" test developed a number of years earlier by Canfield. Rock notes that Canfield's "How Perfect is Your Sales Sense" test is difficult to obtain, and that the one article that does mention the test does not include a description, data, or reference in the bibliography. Rock explains how he constructed his test, and mentions that Bernard and Canfield may be assured that if their test had been available, and if some of these questions were similar to his, as they say, they would have received due credit. (PsycInfo Database Record (c) 2025 APA, all rights reserved)

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