Review of What people want from business

Abstract

Reviews the book, What people want from business by J. D. Houser (1938). This book is a summary of some of the more important work the author's organization has been carrying on, though outside evidence is also presented in the discussions. An easy, flowing style introduces the reader to what the worker and consumer want from business, and the author has shown nicely that both groups want the same thing--ego satisfaction. This book is a definite contribution to an infant field of employee and consumer method. Few psychologists interested in measurement can afford to neglect the book. Industrial engineers, industrial psychologists and executives will find it the answer to many of the problems about which they have been wondering. (PsycInfo Database Record (c) 2025 APA, all rights reserved)