Review of Introduction to opinion and attitude measurement

Abstract

Reviews the book Introduction to opinion and attitude measurement , by H. H. Remmers (see record 1954-08655-000 ). Prepared as a college textbook, this volume offers a panoramic view of the field of opinion and attitude measurement, with emphasis divided between method and application. Part I is devoted to a discussion of techniques, including sampling and statistical theory, scaling, single question evaluation, the "summated questionnaire," and some of the "less direct measures of attitudes"--projective methods, sociometric approaches, rating scales, and the concept of empathy. In Part II, Dr. Remmers describes many of the varied uses to which attitude and opinion measurements have been put in business, industry, the government, the study of community interrelations, and education. The book is fairly comprehensive, succinct, and--in the main--a readable presentation. Appended to each of its dozen chapters are a brief critical summary, a list of questions, and a bibliography. This volume is a scholarly and well-planned treatise. In writing it, Dr. Remmers has made a substantial contribution toward effecting the kind of "popular understanding of the importance and implications" of the findings of the social scientists which he, at the outset, urges. (PsycInfo Database Record (c) 2025 APA, all rights reserved)