Review of The people's choice. How the voter makes up his mind in a presidential campaign

Abstract

Reviews, The people's choice. How the voter makes up his mind in a presidential campaign by P. F. Lazarsfeld, B. Berelson, & H. Gaudet (1944). The reviewer states that for the most part, this report analyzes the results of repeated questioning of a panel of 600 respondents in Erie County, Ohio, in relation to the 1940 (Roosevelt-Willkie) presidential election. Results and interpretation are stressed in this report while the most important methodological problems are omitted for treatment in separate reports. The background material includes a description of the county, a summary of political events, and an analysis of the influences operating during the campaign. According to the reviewer, this study has laid the groundwork for similar surveys. An excellent job of ice-breaking has been done. The reviewer hopes that repeating this survey for subsequent elections will be possible. (PsycInfo Database Record (c) 2025 APA, all rights reserved)