Review of Practical sales psychology

Abstract

Reviews the book, "Practical sales psychology," by D. A. Laird and Eleanor C. Laird (see record 1954-01667-000 ). The formula adopted by the authors of this book is clear and easy to follow up to a point. However, the reviewer finds numerous flaws in their approach to the psychology of sales people. (PsycInfo Database Record (c) 2025 APA, all rights reserved)