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Applied Psychology in Action: Comment on Word Meaning

Wells, Fred L.

Journal of Applied Psychology · 1953 · Volume 38 · Issue 2

DOI: 10.1037/h0052874

Abstract

Comments on "The non-directive approach in advertising appeals" by H. D. Hadley (1953) and the distinction between credibility and credulity in the text. (PsycInfo Database Record (c) 2025 APA, all rights reserved)

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