Review of The psychology of successful selling

Abstract

Reviews the book, "The psychology of successful selling," by Richard W. Husband (see record 1954-03433-000 ). The reviewer notes that this book is directed to all salesmen to aid them in their daily work. Its emphasis is on sales tactics, from finding your prospects through approaching him and overcoming his resistance to closing the sale. There is also a short section concerning the selection of salesmen, helping him to compare his traits with those of successful salesmen. This book is not intended to be a professional book for psychologists; rather it is deliberately designed to be easy, informal reading without technical language or reference to experiments or statistics. In general, there is little in the book to recommend it even to sales managers or salesmen over the many other volumes written in this field. (PsycInfo Database Record (c) 2025 APA, all rights reserved)