A note on "The Non-Directive Approach in Advertising Appeals"

Abstract

Comments on "The non-directive approach in advertising appeals" by H. D. Hadley (1953). The aim of this article was to point up some similarities between certain types of therapy and advertising techniques. Comparison between non-directive therapy and inferred advertising can possibly be made concerning the attempt to reduce threat. The advisability of reducing threat, in any field of human endeavor, is psychologically sound. Further comparison, however, can only be drawn by doing injustice to the basic principles of client-centered therapy. (PsycInfo Database Record (c) 2025 APA, all rights reserved)