Mothers' opinions of children's radio programs

Abstract

This investigation presents further data on a series of questionnaire studies made by students in interviews with mothers. Radio programs are effective in inducing children to ask parents to buy products. Effectiveness of the method varies with commodity. The attitudes of mothers are about equally for and against such methods. Opinions of mothers on content of radio programs reveal information concerning suitability, objections, and suggestions for changes. (PsycInfo Database Record (c) 2025 APA, all rights reserved)