The Purdue eye-camera: a practical apparatus for studying the attention value of advertisements

Abstract

A reliable method for photographing eye movements is described, which permits the use of a wide variety of material with unrestricted vision, the placement of the material at the distance of most distinct vision for the reader, and which permits the reader to leaf through the material. The use of the method is illustrated with magazine advertisements. (PsycInfo Database Record (c) 2025 APA, all rights reserved)